If you’ve ever cut a beetroot and ended up with bright pink hands, it will be easy to guess what beetroot powder is used for in our products. It is an effective natural dye which can create tones from dusky to vibrant pinks. In powder form it is used to add natural colour to make up shades and also improves the appearance of products designed to appeal to youngsters, like sparkling tooth powders. Beetroot are the taproot portion of the beet plant, growing to about the size of a cricket ball. The vegetable is best suited to northern Europe where growing conditions are cool and the crops are very environmentally friendly as they rarely require pesticide.
To make the eye-catching powder, beetroots are dehydrated and ground before being added straight into our product blends.