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Lush Announces Initiative to Support Black-owned Businesses in the Middle East

Ethical cosmetics brand partners with Black Owned UAE to help small-owned and Black-owned businesses amid the global pandemic


Dubai, United Arab Emirates, July 2020 – Lush has announced their commitment to support Black and small-owned businesses and communities in the Middle East. Through collaborations, promotion and training, the brand has partnered with Black Owned UAE to extend a helping hand to address inequality and assist those who have been heavily affected by the pandemic.


Miche Whitehouse, Regional Retail Brand Manager at LUSH MENA, comments, “We, at Lush, believe that all people should enjoy the freedom of movement across the world and it is a strong part of the LUSH ethos to help our communities achieve that. We are so excited to be working with the passionate team at Black Owned UAE. Many small businesses in the Middle East have taken a hit during the global health crisis and together, we want to support them in any way that we can.


At the forefront, the partnership aims to build stronger and supportive relationships with minority-led and Black-owned businesses in the region through a variety of ways. Online, Lush and Black Owned UAE will be able to support brands through their social media platforms – Facebook, Instagram and YouTube – whereby businesses can have weekly and static highlights, brand-talk videos, and host live and pre-filmed interview sessions or takeovers to increase awareness.


In an effort to empower businesses, Lush is also offering upskilling opportunities such as brand communication, soft skills, feedback and social media training. The ethical cosmetics brand will also offer a physical platform for partner brands in terms of photography sessions for products, influencer send-outs, collaborations and barter options for future occasions, and selling and promoting products at Lush events.


For collaborations with Lush, email [email protected]. For collaborations with Black Owned UAE direct message @blackowneduae or email [email protected].


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About Lush

British High Street beauty retailer Lush Fresh Handmade Cosmetics is the ultimate beauty delicatessen and, since establishing 23 years ago, has been driven by innovation and its ethics. Creators of pioneering beauty products such as the fizzing bath bomb, shower jellies, solid shampoo bars and solid toothpaste (Toothy Tabs), Lush places emphasis on fresh ingredients like organic fruits and vegetables and the highest quality herbs, flowers and essential oils. As befits its grocery heritage, customers are also encouraged to choose their cosmetics personally; prices are by weight and wrapped in greaseproof; and products carry use-by dates so it’s easy to see when your product was made, and by whom.


Lush operates a strict policy against animal testing - all items are suitable for vegtarians and those suitable for vegans are clearly marked - and operates a thoroughly comprehensive Ethical Buying department, supporting fair and direct trade initiatives across the world. Lush leads the cosmetics industry in combating over-packaging by running public awareness campaigns and developing products that can be sold ‘naked’ to the consumer without any packaging. Lush Digital contribute to and are part of the global open source software community, striving to ensure they use only ethically sourced and powered hardware and take a strong ethical stance on how data should be used and control of privacy given back to the user.


Lush was founded in 1995 by 6 co-founders; Mo Constantine, Mark Constantine, Rowena Bird, Helen Ambrosen, Liz Bennett and Paul Greeves. Emerging from the demise of a previous mail order business called Cosmetics To Go - a massive success that collapsed through a combination of over-trading and flooding - it was the same team that created and inspired this new venture. The first shop opened in Poole, Dorset where it still remains as the heart of Lush business ventures today. There are now 104 shops in the UK and over 929 worldwide in 49 countries.


Website: www.lush.com


For media inquiries please contact:

Victoria Machin | Senior Account Manager | Q Communications

Phone +971 50 149 5185 |  [email protected]


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