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LUSH ‿ and us® invent self-timing soap to save lives.

LUSH  and us® invent self-timing soap to save lives.

The World Health Organization have stated that washing your hands is one of the best ways to prevent the spread of Covid-19, slowing the pandemic by up to 24%. As part of their guidelines to effectively combat Coronavirus infection, the World Health Organization recommends that people wash their hands with soap and water for 20-30 seconds.

 However, research carried out by health authorities has found that people fail to wash their hands effectively 97% of the time – leaving them unknowingly at risk of infection.

Lush, creators of 100% vegetarian, fresh handmade cosmetics and soaps. LUSH ‿ and us® created a simple solution: ‘30-Second Soap’- a self-timing soap designed to dissolve away after 30 seconds of vigorous use, precisely how long you need to make your hands clean and safe. A simple to use, one-wash soap that takes the guesswork out of how long you should wash your hands. Providing users with a practical, educational demonstration of proper handwashing timings to keep both themselves and others safe. 

Working closely with Deliveroo , the UAE’s largest fleet of delivery drivers, Lush will distribute 30-Second Soap for free across Dubai, while also making it available via their website.

“Throughout the Covid-19 epidemic we’ve constantly sought out ways to keep both our staff and partners educated as to how they may keep themselves as safe as possible” said George Schempers, Head of Marketing at Deliveroo. “While a lot of our efforts have gone into ensuring that our partners and delivery drivers take every precaution when handling our customers’ food, the most important food handlers are the people destined to eat it.” 

Miche Whitehouse, Integrated Marketing Communications Manager at Lush MENA, said:

“Soap and water can save lives. Every day - by simply washing their hands properly - people can prevent the spread of infections. When ‿ and us® approached us to help them create a soap that only lasts for 30 seconds, we loved the idea but weren’t sure if creating a soap like that was even possible. But after multiple trials with a variety of shapes, sizes and compositions we finally got it just right. A fresh, handmade 30-second soap.”

 Fadi Yaish, Founder and Chief Creative Officer of ‿ and us®, said,

“We’ve all heard how you’re supposed to wash your hands for at least 30 seconds but in practice that’s a lot more difficult to do than it sounds. Most people just assume that means they need to wash their hands for a little longer than usual, but ‘usual’ for most people generally means five seconds or less. With the 30-Second Soap, Lush and Deliveroo give their customers a one-off demonstration of how long 30 seconds actually feels like in practice, hopefully influencing their hand cleansing rituals in the future.”

30-Second Soap: The self-timing soap

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